Halloween with Xfinity
The 2024 Halloween destination maintained a strong brand focus, adhering to strict typography, color, and layout guidelines for consistency across channels. I infused playful creativity through custom backgrounds designs, a “screaming” calendar, and new Halloween theme designs, giving customers a fresh, engaging collection to enjoy.
Project:
Design Lead for Xfinity Halloween destination 2024
Scope:
Led the end-to-end development of Xfinity’s Halloween destination, from concept through final execution. Exercised creative freedom in designing background elements while staying true to Xfinity’s branding standards, including typography, sizing, and color guidelines.
Xfinity Themes
Xfinity Themes are curated background and color treatments applied to the Xfinity X1 and Flex interfaces, allowing the overall visual experience to reflect seasonal, event-based, or promotional concepts.
In this example, themed icons replace standard interface elements—such as swapping the default white pause indicator with a Jack-o’-lantern or candy corn during Halloween.
Fall Vibes was the first theme to dethrone beach vibes for the #1 at 43k users
The 2024 Ghost theme had one of the fastest adoption rates to date; breaking into the top ten in under a week
Over 528k users with themes activated
More than 1.2M theme related voice commands
